Global Learning

International Asia Business School & Internship


International Asia Business School & Internship is a leading short-term study abroad summer/winter school program, held at Thailand’s leading Prince of Songkla University on the island of Phuket, which aims to immerse the participants in the business environment, business practice, cultural values, consumer behavior, and manufacturing and servicing industries‘ development in the Asia-Pacific, with a special emphasis on Southeast Asia and China. It is specially designed for undergraduate and postgraduate students of International Business, Economics, Business Administration and Banking & Finance and other related fields as well as for young professionals wishing to enhance their cross-cultural and global leadership competence.
Packed also with study trips to different regional companies and organizations, a careers workshop (to learn about a range of employment opportunities available across Asia), and a one full day internship with a Thai/multinational company, International Asia Business School & Internship provides the participants not only with an academic enrichment but is also a valuable asset in their professional life. Ultimately, these two weeks of academic and life-enhancing immersion on the Thai paradise island will expand your professional, academic and social networks and your future career prospects.

>> Find detailed information about the program at WWW.ASIABIZSCHOOL.COM <<

Program Outline

As international business knowledge is a key requirement in today’s global economy, this program brings the challenges and complexities of the contemporary international business environment into the classroom. The series of lectures and workshops, which also focus on authentic case studies, enable students to engage with the economic, social, political and intercultural factors that impact on international business – with a special emphasis on Southeast Asia and China – and understand how these factors are addressed in the real world. With the Asia-Pacific dominating the international marketplace, there is high demand for employees with the right combination of business and cross-cultural skills.
As the International Asia Business School & Internship study abroad program is multidisciplinary in content, you will study a wide range of relevant topics from such disciplines and topics as economics, international trade, business management and marketing and intercultural communication in business negotiations. Participants will attend classes, where they will learn from outstanding faculty members, various experts and business leaders, and participate in active discussions, thematic study/field trips as well as a visit to major cultural, religious and historical sites around the island of Phuket, all designed to complement each another for a more holistic experience.
An important part of this program is one full day internship with a Thai/multinational company that will provide participants with a unique hands-on, career-related experience designed to supplement the classroom academic experience. You will participate in activities that mirror the professional activities of a senior manager, who will act as your supervisor and mentor for the whole day, in your selected company. Thus, the International Asia Business School & Internship offers a direct exposure to Asian corporate settings, providing participants with the opportunity to gain professional work experience and to build social networks in some of the region’s leading companies and organizations. Do not miss this unique opportunity to advance your career while staying in the tropical paradise island of Phuket!
The International Asia Business School & Internship study abroad summer/winter school program will thus enable you to explore various practical business management issues and marketing techniques in Southeast Asian countries, China and the wider region. You will also study the challenges faced by a marketing manager, who has to operate across different socio-cultural contexts, while identifying the influence of traditional and contemporary culture in Thai, Chinese and other Asian countries’ business negotiation styles. While focusing on an overall understanding of ASEAN’s and China’s recent economic development, followed by a deeper analysis of the major sectors such as external trade and investment, industry and technology, finance and other services, the labor force and human resources, the lectures, study trips and, ultimately, the internship will enable you to acquire a real insight into the key economic problems and issues faced by developing countries in the Asia-Pacific region.

Main Themes

The series of lectures, workshops, debates, study trips and other activities focus specifically on the following main themes:

  • Introduction to Business in Asia
  • Risk Management: International Business and Geopolitics
  • Intercultural Communication and Management
  • Asian Leadership and Management Style
  • Contemporary Issues in Chinese economy
  • International Trade (China, ASEAN and Asia-Pacific in general)
  • (Principles of) Marketing in Southeast Asia: How to Market Products and Services 
in ASEAN Countries
  • Integrated Marketing Communication: The Art of Branding in Emerging Markets
  • Human Resource Management in the Asian Context
  • Business Strategy in Emerging Markets
  • Role of the Superpowers in ASEAN: Economy and (Geo)Politics 
  • Thematic Study Trips
  • One Full-Day Internship